“5 Photo Tips for a Better Social Media Page”
By Siria K. Alvarez
Today, having social media for your business is nearly a given. If it isn’t yet, it might as well be. Here’s why: According to statistics, mobile use currently accounts for about 65% of total digital media consumption. We spend 2 hours a day on average on our social media. About 80% of Americans make an online purchase monthly. A giant wave of store closures has already hit. Whether we like it or not, the future of business has a home in the virtual world and you as a product or service provider, or influencer should take full advantage of this.
In a pool of overflowing users, you certainly want your online presence to stand out.
There are several key factors in making a social media page and/or an online business become more noticeable.
One of those factors includes consistently posting and sharing visually appealing content. That being so, photo and video shouldn’t be overseen as a factor to include in your day to day marketing, as they are vital. Visual content allows your audience to paint a picture. When done right, it tells a story.
Having studied the art, science and technical ends of media arts, specifically photography and videography for almost 10 years, I can attest to its importance. I would recomment hiring a professional photographer at least a few times throughout the lifespan of your business.
However, for whatever reason it may be, beit you aspire to become a photographer yourself, you’re looking to save a few bucks in the task, or you just like to DIY, here are some tips that can help you upgrade your visual content, whether you’re selling a product or providing a service.
1. Invest in A Good Camera or Smartphone with a Good Camera
A quality camera makes a difference. No need to buy a digital camera if you don’t feel you will use it often, or if its beyond your current budget. Digital cameras can range between the prices of $300-$1000+. Your smartphone may do the trick, as they’ve become way more advanced in recent days.
As long as your images come out sharp -- not blurry, nor pixelated-- and you follow the next steps, you will be golden.
Some recommended phones for photography include: iPhone (6, 6S Plus, 7...), Google Pixel and the Galaxy S7.
Some recommended cameras include: Canon Rebel T7i, Nikon D5000, and Sony A6000.
The best lighting is natural lighting. Try taking your photos on a bright day when the sun is at its peak such as between the hours of 12 Noon and 3:00 PM. Take your photos outdoors or near a window where light shines through. If by chance you live in an area where its never sunny, consider investing in daylight bulbs. Never use fluorescent lighting or the everyday use lightbulns, as they make photos appear very dull and yellow.
Add & Subtract
Be wary of the details in your setting.
Add some character to your imagery.
Consider adding some props to your product images.
Mix and match textures that match the colors of your brand.
Remove the extra. If you are photographing a product on a table for example, make sure to wipe the area clean and clear of unneeded clutter such as lint, messy papers or a randomly tossed sock that could be in your background.
Make it Relevant
Does the content you photography tell a story and reflect on your specific business, brand, or mission? Make sure you are not selling lemons and shooting apples. The content of your photograph should relate and make sense.
Keep it up. Curb your urge to add a different filter to the images you post. A consistent look makes it easier to have a clean look.
Hopefully one or more of these tips have changed your perspective on your brand’s social media appearance and will contribute to you taking action to developing a more clean and consistent look for your business that will keep your current customers and attract more followers!