Social Media has taken our businesses to higher heights. These days people want access and information now. Social Media allows our businesses to be more personable, at the touch of a button.
As a mogul, you are super busy already and participating in social media can feel like another full-time job but it is necessary. Now some of us can afford a social media manager, and some of us may seek out social media interns; but its important to know what's going on in the world of social media for ourselves. It keeps us "in the know" about the latest technology, trends and advertisement for our businesses.
Social media puts a face to your business, which again makes you more personable. And if people can relate or feel like they trust you they will want to support your business or movement.
In addition, the many different platforms of social media allows you to reach a much broader audience. Social Media is a great tool so make sure you use it.